Podcast Review | The Missing Cryptoqueen by BBC Sounds
January 14, 2020
By Rob Miller | Portfolio Manager at NAOS Asset Management
This recently launched podcast series looks into OneCoin. Whilst everyone has heard of Bitcoin, there are many other cryptocurrencies in existence, of which OneCoin was (and still is) one of them. OneCoin was the 2014 brainchild of a highly credentialed Bulgarian women, Dr Ruja Ignatova.
In marketing herself as Oxford University alumni and with extensive financial background from McKinsey, Dr Ruja Ignatova promised that OneCoin would not only be the cryptocurrency to ‘destroy’ Bitcoin but also the cryptocurrency to revolutionise the way we bank.
On the back of Dr Ruja Ignatova’s ideals, OneCoin’s growth was exponential as it was sold through a multi-level marketing structure to the masses in many countries, including developing nations. Billions of dollars were ploughed into OneCoin yet at the time it wasn’t a fungible cryptocurrency. Then in 2017, one day Dr Ruja Ignatova suddenly disappeared.
This podcast series, hosted by a technology expert/criminal journalist at the BBC, attempts to track her down and uncover the elements of truth behind the fascinating story that is OneCoin.