---
title: "Book Review | The Ride of a Lifetime: Robert Iger, CEO, The Walt Disney Company"
description: "Book Review | The Ride of a Lifetime: Robert Iger, CEO, The Walt Disney Company"
---

[Podcast & Book Reviews](https://blog.naos.com.au/podcast-reviews)

# [Book Review | The Ride of a Lifetime: Robert Iger, CEO, The Walt Disney Company](https://blog.naos.com.au/podcast-reviews/robertigerdisney)

 Written by [Ben Rundle](https://blog.naos.com.au/podcast-reviews/author/ben-rundle) | Nov 19, 2019 11:26:22 PM

# **By Ben Rundle | Portfolio Manager at NAOS Asset Management**

 

Given the recent highly successful launch of Disney+ we thought it fitting to read about the current CEO Robert Iger (Bob) who recently wrote an autobiography titled The Ride of a Lifetime.

Bob has been instrumental to the resurgence of Disney. What was previously considered a mature, low growth company with no direction, Bob made three transformative acquisitions after recognising the threat technology could have on the business.

Disney bought animation studio Pixar in a deal with Steve Jobs, they also bought Marvel and recreated some of the world’s most famous comic books in film and finally the Company bought Lucasfilm to re-launch the Star Wars Trilogy.

All three deals have been instrumental to today's success of the company and most recently he struck a deal with Rupert Murdoch to buy 21st Century Fox after recognising that the companies could compete more effectively together rather than alone.

Bob Iger is an incredible CEO who understands capital allocation better than most, it is a fantastic read.

 

[Link to book](https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091) 

 

[View full post](https://blog.naos.com.au/podcast-reviews/robertigerdisney)

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